BBP27 Your Most Valuable Asset

What’s your most valuable asset?

This might be a question that raises lots of answers and you might be totally against what I’m saying.  If so, that’s fine.  We’re all entitled to our opinions, but here’s mine.

Aside from your customers – because let’s face it – if you don’t have customers, you don’t have a business or a job. After that, what is your most valuable asset?

Your business? Your home? Your intellectual property? Your network?

All of those are valuable, but (bonus points to you if you saw this one coming!) YOU are your most valuable asset.

It doesn’t matter whether you’re a leader in your own business or someone else’s, what makes you stand out is you.

And it’s not really about your knowledge and expertise either. Of course those things are important, but knowledge can be learned.  What’s harder to cultivate is a healthy mindset. A healthy attitude to yourself, your life and your work.

Mindset might sound fluffy. As though it’s about patting yourself on the back and thinking happy thoughts so you have a positive day. But it’s so much more than that.  

Your mindset is at the root of every decision you make. Whether you’re operating from a place of fear or growth is critical. With a closed or a fearful mindset you are more likely to:

  • Miss seeing opportunities
  • Hold yourself back
  • Take on too much, rather than delegate
  • Let other people set the agenda
  • Delay decision making (or the opposite – be trigger happy!)
  • Feel overwhelmed or stressed.

You do still need to put effort in but when you have a strong belief in yourself then it can make all the difference!

Can changing something internally really change how you experience life in the real world? Can it help you feel better as well as be more productive in life and business?

Yes, it can. But it’s not as easy as slapping a smile on your face and saying a positive affirmation each morning.

Real mindset change involves digging inside to understand where your thoughts and beliefs come from. It’s about bringing to light the buried stories we tell ourselves about why life is hard, or why we’re not equipped to deal with it, or why we can’t get that promotion. And it’s then about rewriting the script so we’re working with ourselves, not against.

The latest neuroscience has shown that our brains are constantly re-wiring.  Even through adulthood.  

I’m not saying that this process of re-wiring is easy … but it can be done.  The first step is recognising that you need to re-train.

Sometimes you might need help to recognise what’s going on with you and what can be done.  When we are deep in the middle of something, we can’t see how the land lies. We can’t see ourselves fully without someone else holding up a mirror and inviting us to look.

That’s where a coach will help you understand what’s really going on in your head, get clear about what you want, and your way forward.  Coaching helps you to unlock the potential that’s already inside you.  

So – given that you’re your own greatest asset, when’s the last time you invested in yourself?  And did you feel the benefit? I’d love to know!

And if the time is right for you to embark on executive coaching, get in touch and we can explore the right option for you.  

See more detail about how to work with me here.

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